Zoopla is one of the most visited property websites in the UK and for many, the first port of call when searching for property for sale online.
Advertising on Zoopla also means that your property will appear on primelocation.com, The Times, The Telegraph, Independent, Evening Standard, The Daily Mail, Homes & Property, MSN, Homes24 and many more.
Zoopla is a genuine contender to rightmove for the coveted “number 1 property website” position in the UK and is currently attracting over 20 million visits per month (correct as at 25th March 2013). Zoopla.co.uk is the UKs most comprehensive property website and since its launch in 2007 has expanded rapidly, acquiring several other property portals along the way. Turtlehomes.co.uk online estate agents currently receive approximately 20% or our property enquiries from this website alone.
Please contact us to find out how we can sell your property on Zoopla
Since formation in 2007 by Alex Chesterman (who also founded LOVEFilm) and Simon Kain (former senior developer at Amazon UK) Zoopla have acquired several well known property websites.
2009 saw the acquisition on Thickproperty.com from the Guardian Media Group along with the PropertyFinder Group, consisting of websites Propertyfinder.com and Hotproperty.co.uk.
In 2010 Zoopla acquired Byteplay, a property technology company and in there most significant move so far announced a merger with the Digital Property Group who operate websites such as Primelocation.com, Globrix.com and FindaProperty.com.
The Zoopla site is a searchable directory of UK residential properties, created as a mashup of Royal Mail’s database, the UK HM Land Registry’s data on property transactions, Google maps, Microsoft Birds eye view, and other data sources. The data is then presented in a read-write format, so that user generated content can “fill in the gaps”. Based on this data, Zoopla has developed an Automated Valuation Model or algorithm that allows the site to provide an instant valuation estimate for any property in the UK, similar to competitors Mouseprice and Hometrack. The AVM is based on user-added information such as property attributes, transactions from the Land Registry, and analysis of historical price trends.
The site also allows users to claim their home or set a TemptMe price (a price at which they could be tempted to sell). Zoopla aims to help users make sense of the residential property market by combining property listings with market value data, local information and community tools.
Zoopla’s mission statement is to provide the most useful online property experience by:
· displaying property listings along with value and price trend information,
· providing rich property data and local market information in one place,
· enabling users to search for property in a variety of customised ways,
· allowing users to engage with professionals via tools live AskMe!
· building relationships between home owners and local estate agents.
TurtleHomes.co.uk are the most active online estate agent on Zoopla. We frequently provide expert opinion and answers on the public question and answer section of the website. Find out more about Zoopla AskMe Q&A!